Certainly, the public wants to know about companies, organizations. Lewis (2010) states that, corporate social responsibility becomes the "buzzword" from the boardroom to the living room by growing media coverage dealing with such issues as corporate governance and environmental responsibility. Professionally, this rise In awareness of the term CARS has created a new fashion in business management (Jackson, 2001). Many academics, corporate stakeholders and Government are calling on large and small corporations to adopt CARS orientated approaches to business.
It helps to communicate with stakeholders effectively. Inefficient or poor communication often demonstrates incomplete planning, unrealistic deadlines and budgets. Every company needs to communicate often and effectively in order to know about the processes of future plans, mission and vision. According to the study, which was conducted by IT managers of French computer manufacturers, 57 % of project failures were because of the poor communication. The main reason is that inability to clearly state their expectations to the stakeholders.
Moreover, the good communication is not one-size fits all technique. Firstly, every company should pay attention to the diplomatic transparency and sensitivity to their pacific work styles. For instance, some people need regular data and constant updates while others need high level directives and knowing just specific details. Also, it is very important knowing and having the correct tools and skills to reach the main goal of the company. There is no doubt that, miscommunication can creates hard feeling which might remain undetected for a long time.
Every employee should prepare a formal communication strategy in order to define the exact expectations from stakeholders. Also, it is extremely necessary to write about the ideas, issues, insights and information. In addition, there should be shown the statistics and should be presented to the stakeholders. It helps to prove the works which were done already. Also, one of the best ways to avoiding the conflicts with stakeholders is writing the memos. This can be as simple as stating needs of company in a few sentences or as complex as writing out your list of objectives.
It is useful to define the core objectives with measurable parameters of the company. Furthermore, each of your various project stakeholders their own agenda and goals. The company's executive team should submit the particular information and a different communication style in the day-to-day details of delivery. Usually, stakeholders want to see more of the summarized review. In order to balance the various needs of communication, there should be the connection between risk and risk mitigation actions. It is very important for external stakeholders.
If a risk can be mitigated by adjustments with the control of the company then it probably doesn't need to bubble up to team. Also, the communication about the risk with the stakeholders can be tricky, because this group, usually, is unfamiliar with the details Of the company. In order to succeed, company should fully explain the concepts without using the company's jargon's in the message. Also, it helps to show the benefits to gain acceptance. The company should meet with the stakeholder to discuss the plan together and maintain positive relationships.
Nowadays, the several marketing techniques can be used to facilitate this process, which helps to promote this in effective way. The majority of companies use the type of the messaging with stakeholders. According to the Schultz(2006), companies prefer using the minimal release kind of communication with stakeholders. This finding shows that suggestion by the web-based content is the most effective way of reaching the goal. With the respect to CARS the centre management bell ivied that the various messages where they can communicate across various means generated the benefits to the company, organization.
Moreover, the clear structured message to the stakeholder whether it will be transmitted via print or shown on company's website will become effective to settle down the goals. The details should be written in the message carefully. Also, it can be provided in different formats. Sometimes, there will be necessary to translate the documents in order to understand, because many types of specific words in the technology changed. Therefore, effective communication may require the translating of technical and financial jargon.
Also, in writing the message to stakeholders it is very important to explain the technical issues in terms that non-experts can understand. In addition, politicians and the public can make their decisions. One of terms of company can be provided by the using the glossary of company. In conclusion, certainly the poor message with the lack of information in the intent has the negative impact on the company. Communication is the complicated process of sharing and exchanging information, knowledge, feeling and experience.
It is important to write the report to stakeholders with the specific details and expectations in order to obtain the company's good reputation. The communication principles, which relates to the management of company are important to define clear organizational structured communication. It will demonstrate the high-performing organizations, where all employees respect communication principles. Also, it can show the high degree of trust between team members. The effective business communication consists of the accurate communication in particular message, where the stakeholder can understand this correctly.
One of the important things of the communication with the stakeholder is not confusing and misinforming with the information. Therefore, the corporate policy should be strictly checked. All of us know that the aim of corporate communication is to managing perceptions through the positive corporate brand, transparent relationship with all stakeholders. That's why the nature of corporate communication is one of the necessary facts of the successful impasses, because it helps to consider and notice the intersection between the level and perception of the every company.